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Haven
The Haven at Pismo is an addiction treatment center set on California’s Central Coast.
My role was to take their existing logo and create a complete branding system.
I imagined what a patient might be feeling when walking into a treatment center. It’s a bit unsettling to walk into a place that is outdated. It was important to me that as patients walked through that door with great courage, to feel a sense of beauty and dignity. An environment that feels warm, welcoming and timeless.
BEFORE
AFTER
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