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Rancho Bowl

Successfully completed the rebranding project for Rancho Bowl, a locally-owned bowling alley, arcade, restaurant, and bar that has been operated by the same family since 1959. 

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BEFORE 

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AFTER

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The objective was to maintain a retro, mid-century aesthetic while incorporating modern design elements, as well as paying homage to the local agricultural community. Local resources were pulled in and integrated into a newly upgraded dining experience. 

To create efficiency and recognizability, an icon system was employed throughout the building, restaurant, website and marketing materials. The original sign from 1959 was kept inside on display as a nostalgic piece, while the interior was fully renovated to reflect its new look.

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